This is a complete, unredacted example of the $799 Prime Certified Opinion of Value. Everything below — every add-back line, the sanity checks, the SBA debt-service math, the closing breakdown — is exactly what a buyer receives. The business is fictional and the financials were constructed to be realistic, so no figure here describes a real company.
PrimeBizValue
Prime Certified Opinion of Value
Detailed Recast & Estimate of Value
Northpoint Home Services, LLC — 3 Locations
Illustrative example · September 2, 2026 · Prepared for Sample Seller · Presented by PrimeBizValue · Lease: 5 yrs remaining + two 5-yr options
Conclusion of Business Value
$3,674,069 – $4,131,383
Based on SDE of $762,189 × 4.60x–5.20x = $3,506,069–$3,963,383 (income approach, Main Street — High, adjusted), plus $168,000 inventory at cost
Prime Valuation Certification
This report meets PrimeBizValue's certification standard: documented recast methodology, a benchmark multiple tied to published Main Street transaction data, a full deal-reality sanity-check review, and complete transparency on every adjustment made. See primebizvalue.com/certification for the full standard.
AFINANCIAL RECAST
Sanity check — 4 ok, 0 review, 0 flagged
✓
Add-back ratio
Discretionary add-backs (worksheet + other) are 8.7% of revenue.
Within a defensible range.
✓
Net profit sanity
Net income (as reported) is 5.6% of revenue.
Healthy reported margin.
✓
Owner compensation captured
$135,000 captured as owner salary.
Present, as expected for an owner-operated business.
✓
D&A / interest present
D&A: $112,000 · Interest: $48,000
Present, as expected for most operating businesses.
Multi-year trend
Period
Revenue
Rev. growth
SDE
SDE growth
FY2024
$2,540,000
—
$548,000
—
FY2025
$2,870,000
13.0%
$641,000
17.0%
Current period
$3,200,000
11.5%
$762,189
18.9%
Prior-period figures as entered by the preparer; not independently verified against source documents for those periods.
Revenue
Service & installation revenue
$2,450,000
Parts & product sales
$610,000
Maintenance & protection plans
$140,000
Total revenue
$3,200,000
Cost of goods sold
Parts & materials
$712,000
Field technician wages & payroll taxes
$498,000
Subcontracted labor
$84,000
Freight & delivery
$50,000
Total COGS
$1,344,000
Gross profit
$1,856,000
Operating expenses (not add-backs)
Office, dispatch & administrative wages
$421,000
Payroll taxes & employee benefits
$118,700
Rent — three locations
$186,000
Utilities
$34,000
Fleet fuel & maintenance
$61,000
Advertising & local marketing
$88,000
Franchise royalties
$147,000
Franchise brand fund contribution
$49,000
Insurance — general liability & workers comp
$52,000
Software, POS & telecom
$29,000
Professional fees — routine accounting
$21,000
Merchant card & bank fees
$44,000
Office supplies, uniforms & miscellaneous
$18,000
Total operating expenses
$1,352,700
Below the line
Salary for one owner
$135,000
Payroll taxes on owner's salary
$10,300
Depreciation & amortization
$112,000
Interest expense
$48,000
Income taxes (entity-level, non-BP-standard)
$18,000
Net income (as reported)
$180,000
Basic SBA Discretionary Earnings — Standard SDE Worksheet, line 9
Net Profit (Loss) from Owner Provided P&L
$180,000
Plus Depreciation & Amortization
$112,000
Plus Interest
$48,000
Plus Salary for One Owner
$135,000
Plus Payroll Taxes on Owner's Salary
$10,300
Equals Basic SBA Discretionary Earnings
$485,300
Discretionary Earnings Additions/Deletions — Standard SDE Worksheet, lines 10–33
Salaries to Non-Working Family Members
$46,000
Salary Adjustments for Other Owners & Family Members
$0
Payroll Tax Additions/Deletions For Above Two Lines
$3,519
Auto Lease/Payments for Owner's Benefit
$14,400
Auto Insurance for Owner's Benefit
$2,880
Auto Repairs & Maintenance for Owner's Benefit
$1,950
Contributions and Donations
$9,500
Fair Market Rent Additions/Deletions
($12,000)
Insurance Premiums for Owner's Health, Life, etc.
$18,600
Non-Business Professional Services (legal / accounting / tax)
$6,800
Retirement Plan Contributions
$22,000
Non-Business Meals & Entertainment
$7,400
Non-Business Travel
$11,200
Non-Business Telephone, Internet & Cell Phone expenses
Upside: SBA financeable (tax returns show the profit)
+0.30x
Upside: Established, premium franchise
+0.30x
Upside: 10+ years in business
+0.20x
Adjusted multiple
4.60x – 5.20x
Estimated business value
$3,506,069 – $3,963,383
Methods compared
Method
Estimate
Income approach — SDE × Main Street — High multiple
$3,506,069 – $3,963,383
Asset approach — Net tangible assets (see Section D)
$461,000
These two approaches answer different questions and are not expected to converge: the income approach values the business as a going concern based on its earning power, while the asset approach values only the tangible assets on the balance sheet — it ignores goodwill, customer relationships, and earning capacity entirely. A wide gap between them is normal, not an error; a business worth far more on the income approach than its asset approach typically reflects strong intangible value (brand, location, customer base). A business where the asset approach exceeds the income approach may signal the earnings don't yet support the asset base.
Deal reality check
✓
Earnings yield on purchase
SDE of $762,189 on an estimated value of $3,734,726 ≈ 20.4% unlevered yield.
Net tangible assets & working capital — from balance sheet, card 2c
Cash & equivalents
$185,000
Accounts receivable
$342,000
Inventory (at cost)
$168,000
Equipment, vehicles & FF&E (net)
$486,000
Accounts payable
($214,000)
Accrued liabilities
($96,000)
Long-term debt
($410,000)
Net tangible assets
$461,000
Working capital (cash+AR+inventory − AP − accrued)
$385,000
The business, the financials, and every figure in this sample are fictional and were constructed for illustration; they do not describe any real company. In a live report, this is an unofficial, directional estimate — not a certified business valuation, formal appraisal, or fairness opinion, and it hasn't been reviewed by a CPA, business appraiser, or lender. It does not incorporate live third-party comparable-transaction databases, public reputation data, or an industry-multiple benchmark service — the multiple applied comes from a fixed set of Main Street SDE-size tiers built into the tool, not a licensed data feed. Add-back judgment calls, adjustment weights, and financing assumptions materially change the result and should be backed by documentation before use in a negotiation, financing application, or any tax, legal, or regulatory matter.
Your number, before you pay anything
Upload a P&L and the on-screen valuation is free — SDE, Adjusted EBITDA, and an estimated range. The report above is what you get if you want the work behind the number, documented.