Legal

Terms of Service

Last updated: August 7, 2026

These Terms of Service ("Terms") are a legally binding agreement between you ("you," "your," or "User") and PrimeBizValue, together with the entity that owns and operates it ("PrimeBizValue," "we," "us," or "our"), governing your access to and use of PrimeBizValue.com and any related websites, applications, valuation tools, reports, and services (collectively, the "Service").

By accessing the Service, submitting information, purchasing a report, checking an acceptance box, or otherwise using the Service, you agree to these Terms and our Privacy Policy. If you do not agree, do not use the Service.

This is a clickwrap agreement: your affirmative action (checking a box, clicking "Purchase," or submitting financial data for analysis) constitutes acceptance and creates a binding contract.

1. What PrimeBizValue Is — and Is Not

PrimeBizValue provides an automated business valuation estimation and financial-analysis service for informational and business-planning purposes only.

Depending on the information you submit, the Service may normalize financial statements, identify potential adjustments or add-backs, estimate Seller's Discretionary Earnings ("SDE"), Adjusted EBITDA, or similar metrics, and generate an estimated valuation range using PrimeBizValue's proprietary methodology, benchmarks, and (in part) artificial-intelligence-assisted analysis.

PrimeBizValue is not a certified appraisal service, and no report is a substitute for one. Unless we expressly agree otherwise in a separate signed writing, no report or output generated through the Service constitutes, and may not be represented as:

We are not acting as your accountant, CPA, attorney, financial adviser, lender, business broker, investment banker, fiduciary, or certified valuation professional. No professional, advisory, or fiduciary relationship is created by your use of the Service, regardless of how a report is worded, formatted, certified, or badged (including any "Prime Valuation Certification" mark, which reflects PrimeBizValue's own self-defined transparency standard and is not a third-party accreditation, government license, or industry-board certification).

2. Valuation Estimates Are Inherently Uncertain — Read This Before You Rely on Anything

Business valuation is inherently subjective. Two qualified professionals examining the same business, on the same day, with the same financials, may reach materially different conclusions. Actual transaction value depends on factors the Service does not and cannot evaluate — buyer demand, financing terms, industry conditions, geography, customer concentration, management dependence, intellectual property, lease terms, pending litigation, tax structure, working capital, prevailing market conditions, and negotiation dynamics.

Accordingly, PrimeBizValue makes no guarantee, express or implied, regarding:

Every report is a directional estimate reflecting the information, assumptions, methodology, and technology in use at the moment it was generated. It is not a prediction, warranty, or guarantee of any transaction outcome, and you assume all risk associated with any decision made in reliance on it.

3. No Third-Party Reliance

Reports are prepared solely for the informational use of the purchaser and its authorized representatives. Unless we expressly agree otherwise in writing, no third party — including any prospective buyer, lender, investor, shareholder, partner, government authority, court, insurer, or professional adviser — is entitled to rely on a PrimeBizValue report, and PrimeBizValue owes no duty of care to any such third party.

You may share a report for legitimate business-discussion purposes, but you may not state or imply that PrimeBizValue has certified, audited, appraised, guaranteed, or independently verified the business or its value. You are solely responsible for accurately describing the nature and limitations of any report you share.

4. Your Information and Your Responsibilities

Report quality depends entirely on the completeness and accuracy of what you submit. You are solely responsible for reviewing your submitted information and determining whether it is accurate, complete, and appropriate for analysis. We are under no obligation to independently audit, verify, or authenticate anything you submit.

By submitting information, you represent and warrant that:

  1. it is accurate to the best of your knowledge;
  2. you have the legal right and authority to provide it;
  3. submitting it does not violate any confidentiality obligation, law, or third-party right; and
  4. you are authorized to request an analysis of the business in question.

Do not submit information belonging to another business, person, or entity unless you are authorized to do so. You are solely and fully responsible for any consequence of submitting information you were not authorized to submit, and this obligation survives regardless of anything else stated in these Terms.

5. Automated Systems and Artificial Intelligence

Portions of the Service use automated systems, algorithms, and artificial intelligence — including third-party AI models — to extract, interpret, categorize, normalize, and analyze the information you submit.

Automated and AI systems make mistakes. An automated system may misclassify an expense, overlook relevant context, misread a financial statement, suggest an inappropriate adjustment, generate output that appears more definitive than it is, or otherwise err in ways that are difficult to predict. AI-generated content is probabilistic in nature, not a deterministic calculation, and PrimeBizValue does not warrant that any AI-assisted output is correct, complete, or free of error.

You are solely responsible for reviewing your report and independently assessing whether its assumptions, classifications, and conclusions are reasonable before relying on it for any purpose. PrimeBizValue may use third-party AI and technology providers to help deliver the Service, as further described in our Privacy Policy.

6. Professional Review Is Required, Not Optional

PrimeBizValue exists to help business owners get a directional read on value and prepare for informed conversations with professional advisers. It is a starting point, not a substitute, for professional advice.

Before making any material transaction, financing, tax, investment, estate-planning, or legal decision that touches on business value, you must consult qualified, licensed professionals appropriate to that decision. PrimeBizValue disclaims any responsibility for decisions made without such consultation.

7. Assumption of Risk

By using the Service, you acknowledge and voluntarily assume all risks associated with reliance on an automated, non-certified, informational valuation tool, including the risk that the report's estimate diverges materially from actual market value, transaction price, lender assessment, or any professional appraisal. You agree that PrimeBizValue's role is limited to providing an estimative analytical tool, and that all business, financial, and legal decisions remain entirely your own responsibility.

8. Eligibility

You must be at least 18 years old and legally capable of entering a binding agreement to use the Service. The Service is intended for business and commercial purposes and is not designed as a personal, family, or household financial-planning product. If you use the Service on behalf of a company, partnership, or other organization, you represent that you are authorized to bind that organization to these Terms.

9. Purchases, Payments, and Refunds

Prices are displayed before purchase and may change at any time without notice to past purchasers. Payments are processed through third-party payment processors (currently Stripe); PrimeBizValue does not receive or store complete payment-card credentials.

Unless stated otherwise at checkout, reports are sold for a one-time fee per tier. Because report generation begins immediately upon submission, completed purchases are final and non-refundable, except that if a technical malfunction attributable to PrimeBizValue prevents a purchased report from being generated or delivered, we may, at our sole discretion: (a) correct the issue and regenerate the report; (b) provide a replacement report; or (c) refund the purchase price. This is your sole and exclusive remedy for a non-delivered report. Nothing here limits any non-waivable right available under applicable law. If you believe you were charged in error, contact us promptly at the email below.

10. License to Use Your Report

Subject to these Terms and full payment, PrimeBizValue grants you a non-exclusive, non-transferable, revocable license to use your completed report for your own legitimate internal and business purposes, and to share copies with your professional advisers or prospective transaction counterparties who have a legitimate reason to review it.

You may not:

11. Intellectual Property

The Service — including its software, algorithms, valuation framework, methodology, formulas, prompts, workflows, benchmarks, report architecture and design, the "Prime Valuation Certification" mark and standard, branding, and all other content — is owned by PrimeBizValue or its licensors and protected by applicable intellectual-property law. No rights are transferred to you except the limited license expressly stated in Section 10.

You may not copy, scrape, systematically extract, reverse-engineer, decompile, train any machine-learning or AI system on, create derivative works from, or otherwise attempt to discover, replicate, or reconstruct the underlying operation, prompts, or methodology of the Service, except where such a restriction is prohibited by applicable law.

12. License to Process Your Submitted Information

You retain ownership of the information and documents you submit. You grant PrimeBizValue a limited, worldwide, non-exclusive license to host, copy, transmit, convert, extract, analyze, and otherwise process your submitted information as reasonably necessary to provide the Service, generate your report, maintain and secure the Service, detect and prevent fraud, troubleshoot technical issues, and comply with applicable law. Our handling of personal information is further governed by our Privacy Policy.

13. Data Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect submitted information. No system is completely secure, and we cannot and do not guarantee that unauthorized access, disclosure, alteration, or loss of data will never occur. To the maximum extent permitted by law, PrimeBizValue's liability for any data-security incident is governed exclusively by the Limitation of Liability in Section 19, regardless of the legal theory asserted.

14. Electronic Communications and Records

You consent to receive communications from PrimeBizValue electronically, including via email, and agree that any notice, disclosure, agreement, or other communication we provide electronically satisfies any legal requirement that such communication be in writing. This consent is given under, and these Terms are intended to satisfy, the U.S. Electronic Signatures in Global and National Commerce Act (E-SIGN).

15. Acceptable Use

You may not use the Service to:

We may suspend or terminate access whenever we reasonably believe these Terms have been violated or the Service is being used in a manner that creates legal, security, reputational, or operational risk to PrimeBizValue.

16. Third-Party Services

PrimeBizValue relies on third-party providers — including payment processing (Stripe), hosting and cloud infrastructure, artificial intelligence, email delivery, and analytics — to operate the Service. Third-party services are governed by their own terms and policies. We do not control, and are not responsible for, outages, errors, security incidents, or other failures of any third-party system beyond our reasonable control, including any AI provider whose model powers our analytical output.

17. Service Availability and Changes

We may modify, update, suspend, discontinue, or replace any part of the Service at any time, without obligation to maintain any particular feature, methodology, multiple, assumption, data source, or report format indefinitely. We do not guarantee the Service will be available, uninterrupted, or error-free, or that it will be compatible with every document format, accounting system, browser, or device. We may correct errors in reports, calculations, software, or content whenever discovered, including retroactively where necessary to prevent further reliance on erroneous output.

18. Disclaimer of Warranties

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICE AND ALL REPORTS ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTY OF ANY KIND.

PrimeBizValue disclaims all warranties, express, implied, or statutory, including warranties of merchantability, fitness for a particular purpose, title, non-infringement, accuracy, and availability. Without limiting the foregoing, we do not warrant that any report is accurate or complete; that any adjustment, add-back, or methodology is appropriate for your particular business; that any estimated value will be accepted by any third party; that the Service will identify every relevant financial consideration; that the Service will be uninterrupted or error-free; or that use of the Service will produce any particular business or financial outcome.

Some jurisdictions do not permit certain warranty exclusions; in those jurisdictions, exclusions apply only to the extent legally permitted.

19. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, PRIMEBIZVALUE, REBELLIOUS FRANCHISING LLC, AND THEIR AFFILIATES, OWNERS, OFFICERS, MEMBERS, EMPLOYEES, CONTRACTORS, LICENSORS, AND SERVICE PROVIDERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, PUNITIVE, OR CONSEQUENTIAL DAMAGES, OR FOR LOST PROFITS, LOST BUSINESS OPPORTUNITIES, LOSS OF GOODWILL, LOSS OF DATA, LOSS OF FINANCING, FAILED TRANSACTIONS, OR DIMINUTION IN BUSINESS VALUE, ARISING OUT OF OR RELATING TO THE SERVICE OR ANY REPORT — REGARDLESS OF LEGAL THEORY, AND EVEN IF WE WERE ADVISED SUCH DAMAGES WERE POSSIBLE.

PRIMEBIZVALUE'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO A PARTICULAR REPORT OR USE OF THE SERVICE WILL NOT EXCEED THE AMOUNT YOU ACTUALLY PAID TO PRIMEBIZVALUE FOR THE REPORT OR SERVICE GIVING RISE TO THE CLAIM.

These limitations are an essential basis of the bargain between you and PrimeBizValue and apply even if any limited remedy fails of its essential purpose. Nothing in these Terms excludes liability that cannot lawfully be excluded or limited.

20. Indemnification

To the fullest extent permitted by law, you agree to defend, indemnify, and hold harmless PrimeBizValue, its owner and operator, and their affiliates, owners, officers, members, employees, and contractors from any claim, liability, damage, judgment, loss, cost, or reasonable attorneys' fees arising from or relating to: (a) your violation of these Terms; (b) information you submitted without authorization; (c) your misuse of the Service or a report; (d) your misrepresentation of a report's nature or conclusions to any third party; (e) your violation of another person's rights; or (f) unlawful or fraudulent activity conducted through your use of the Service. We reserve the right to control the defense of any indemnified matter.

21. Dispute Resolution and Binding Individual Arbitration

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS AND REQUIRES MOST DISPUTES TO BE RESOLVED THROUGH INDIVIDUAL ARBITRATION RATHER THAN IN COURT.

a. Scope. Except for (i) claims eligible for small-claims court, and (ii) claims for injunctive or equitable relief relating to intellectual property, security, fraud, or unauthorized access, any dispute arising out of or relating to these Terms, the Service, or a PrimeBizValue report will be resolved exclusively through binding, individual arbitration.

b. Rules and Provider. The arbitration will be administered by the American Arbitration Association ("AAA") under its Consumer Arbitration Rules then in effect, and governed by the Federal Arbitration Act. Unless the parties agree otherwise, arbitration will be conducted remotely or in Palm Beach County, Florida. Where consistent with AAA rules, PrimeBizValue will pay arbitration filing fees for individual (non-mass-filed) consumer claims under the amount AAA designates for its expedited procedures.

c. Opt-Out Right. You may opt out of this arbitration provision by sending written notice to hello@primebizvalue.com within 30 days of first accepting these Terms, stating your name and a clear statement that you decline to be bound by this arbitration provision. If you opt out, this arbitration provision will not apply to you, but every other part of these Terms remains in effect.

d. No Class, Collective, or Representative Actions. YOU AND PRIMEBIZVALUE AGREE THAT CLAIMS MAY BE BROUGHT ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF, CLAIMANT, OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING. The arbitrator has no authority to consolidate more than one person's claims and may not otherwise preside over any form of representative or class proceeding.

e. Mass Filing / Batch Procedures. If 25 or more similar arbitration demands are filed against PrimeBizValue by or with the assistance of the same law firm or coordinated group of claimants within a 60-day period, the parties agree such claims will be resolved through a batched, bellwether process (with a small number of representative claims arbitrated first, and the results informing resolution of the remainder), and applicable AAA mass-arbitration procedures and fee schedules will govern in place of standard individual filing procedures.

f. Jury Trial Waiver. TO THE EXTENT ANY DISPUTE IS PERMITTED TO PROCEED IN COURT, YOU AND PRIMEBIZVALUE EACH WAIVE THE RIGHT TO A TRIAL BY JURY TO THE MAXIMUM EXTENT PERMITTED BY LAW.

g. Severability of This Section. If any part of this arbitration provision (other than the class-action waiver in subsection d) is found unenforceable, the remainder will be severed and remain in effect. If the class-action waiver in subsection (d) is found unenforceable as to a particular claim, that claim (and only that claim) must be litigated in court under Section 22, and all other claims remain subject to individual arbitration.

22. Governing Law and Venue

These Terms are governed by the laws of the State of Florida, without regard to conflict-of-laws principles, except where federal law governs a particular issue. For any dispute not subject to arbitration under Section 21, you consent to the exclusive jurisdiction and venue of the state and federal courts located in Palm Beach County, Florida, and waive any objection to personal jurisdiction or venue there.

23. Attorneys' Fees

In any arbitration or court proceeding to enforce or interpret these Terms (other than small-claims actions), the prevailing party is entitled to recover its reasonable attorneys' fees and costs from the non-prevailing party, to the extent permitted by applicable law and the applicable arbitral rules.

24. Changes to These Terms

We may update these Terms at any time. When we make a material change, we will update the "Last Updated" date and provide any additional notice required by law. Changes apply prospectively. Your continued use of the Service after revised Terms take effect constitutes acceptance of those Terms; if you do not agree to a revision, your sole remedy is to stop using the Service.

25. Termination

You may stop using the Service at any time. We may suspend or terminate your access if we reasonably believe you have violated these Terms, created legal or security risk, engaged in fraud or abuse, or used the Service inconsistently with its intended purpose. Sections that by their nature should survive termination — including Intellectual Property, Disclaimers, Limitation of Liability, Indemnification, Dispute Resolution, and Governing Law — survive.

26. Force Majeure

PrimeBizValue is not responsible for delays or failures caused by events outside our reasonable control, including internet or telecommunications failures, cloud-provider or hosting outages, AI-model-provider outages or discontinuations, payment-processor outages, cyberattacks, natural disasters, governmental action, labor disruption, power failure, or failure of any third-party technology provider on which the Service depends.

27. Assignment

You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign these Terms, in whole or in part, in connection with a merger, acquisition, financing, reorganization, sale of assets, or transfer of the Service, without your consent.

28. Severability

If any provision of these Terms is found invalid or unenforceable, that provision will be enforced to the maximum extent legally permitted, and the remaining provisions remain in full effect. (See Section 21(g) for the arbitration-specific severability rule.)

29. No Waiver

Our failure to enforce any provision of these Terms does not waive our right to enforce that provision, or any other provision, at a later time.

30. Entire Agreement

These Terms, together with our Privacy Policy and any additional terms expressly presented in connection with a specific part of the Service, constitute the entire agreement between you and PrimeBizValue regarding your use of the Service, and supersede any prior agreement or communication on the same subject.

31. Contact

Questions about these Terms:

PrimeBizValue
100 Front Street, Ste 355
Jupiter, FL 33477

Email: hello@primebizvalue.com