Your franchisees are pricing their exits on guesswork
A seller picks a number from what a neighbor got three years ago. The listing sits. The buyer's lender runs the debt service and walks. Six months later the unit goes dark and the royalty goes with it. None of that is a market problem. It's a math problem, and it's fixable for less than the cost of one empty store.
What a mispriced resale actually costs you
Every franchise development leader knows this list. It's worth seeing it written down, because the cost lands on the brand, not on the seller who set the price.
Deals die in underwriting
An asking price the cash flow can't service doesn't fail at the offer stage. It fails weeks later at the lender, after everyone has spent time and legal fees on it.
Stale listings become your comps
An overpriced unit sitting on the market for nine months teaches every other owner in your system what their store is "worth." One bad number poisons the whole conversation.
Units go dark instead of transferring
A seller who can't get their number often stops trying. The store closes, the territory opens, and you are back to selling a new franchise instead of transferring a running one.
Your team becomes the appraiser
Somebody on your side ends up building a valuation in a spreadsheet, for free, under pressure, with no methodology to point at when the seller disagrees.
What your franchisees get
The same report, run the same way, every time. That consistency is the point: when two owners in your system get a number, the numbers were produced by identical logic, and neither one can argue that the other got special treatment.
- A documented recast. Add-backs applied by a consistent process, not ad hoc judgment that shifts from deal to deal.
- A benchmarked multiple. Drawn from fixed SDE-size tiers calibrated against published transaction data, not a number somebody liked.
- An SBA reality check. Buyer financing and DSCR run before the deal goes to a lender, so the asking price is tested against the debt it has to service.
- A closing cash-to-seller breakdown. What the owner actually walks away with, which is the number they care about and rarely see until it's too late.
- A "presented by" line. The report carries your brand's name where it's prepared and presented, so it arrives as part of your resale process rather than as a random website.
A full $799 report on a fictional three-unit franchise, start to finish. Worth two minutes before you put it in front of your owners.
How the partner program works
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We build your page
Your logo, your colors, your language about your transfer process, at primebizvalue.com/yourbrand. That's what the setup fee pays for, and it's usually live within a week of getting your brand assets.
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You put it in front of your owners
Resale packet, intranet, transfer checklist, exit conversation, annual meeting. Wherever your sellers already look. One link, nothing to build, nothing to integrate on your side.
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Your franchisees get 30% off, automatically
They upload a P&L, the tool recasts it, and the report comes back on screen and by email. Ten minutes, not three weeks. The discount is baked into the page, so there's no code to remember and nothing to type wrong at checkout.
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We report activity under your brand
Every valuation run through your page is tracked separately, so you can see the volume your system is generating instead of guessing at it.
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You see the exits coming
An owner quietly running their numbers is an owner thinking about the door. Activity on your page is an early signal, often months before anyone calls a broker who has never heard of your brand. What you do with that head start is the whole point of the program.
What it costs, and what your owners pay
One setup fee, paid once, and your system is live. After that your franchisees pay 30% below the public price for as long as the page exists. No money moves back to the brand, which keeps this a straightforward vendor relationship instead of something your franchise counsel has to think hard about.
| Report | Public price | Your franchisees pay | They save |
|---|---|---|---|
| Recast summary and valuation range | $199 | $139 | $60 |
| Full worksheet, SBA and DSCR analysis, closing breakdown Prime Certified | $799 | $559 | $240 |
A standing 30% discount for every owner in your system, with no expiration and no cap on how many use it.
What the setup fee covers
- Your branded valuation page, built at your own address with your logo, colors, and copy written for your transfer process.
- A standing 30% discount for every franchisee in your system, with no expiration and no volume cap.
- Unlimited free preliminary valuations. Any owner can run their numbers on screen at no charge, whether or not they ever buy a report.
- Activity reporting on what your system is generating, so transfer interest stops being something you find out about last.
No contract term, no minimum volume, no per-seat licensing, and nothing to renew. A single broker opinion of value runs about the same as the entire program.
Start the program now
Pay the setup fee, and your franchisee discount code is issued the moment the payment clears. A two-minute onboarding form collects your logo, colors, and transfer process; your branded page follows within two business days.
Secure checkout by Stripe. One-time fee, no renewal. By purchasing you agree to the Terms of Service; reports remain directional estimates, not certified appraisals. Prefer to talk first? Start the conversation below.
Let's be honest about what this is worth
$2,500 is not a hard number to justify, but it is a number, so it should buy something real. Here's the case: one transfer that dies at the lender costs you a unit. Not a fee, a unit, and every royalty dollar it would have paid for the rest of the term. Against that, the program is rounding error.
The mechanism is unglamorous and it works. Sellers who start from a documented number ask for a price the cash flow can actually service. Deals priced that way survive underwriting. That's it. That's the whole product.
Two ways brands run it
Franchisee pays their own way
Your owners go to your page and pay the discounted price themselves. Costs the brand nothing beyond setup, and the seller has skin in the game, which tends to mean they actually read the thing.
Brand sponsors the report
You cover it for any franchisee entering the transfer process, at $139 a summary or $559 a full report. Costs more, and it's the version that actually works: every seller in your system starts from a real number instead of only the ones who volunteered to pay for one.
A page that belongs to your brand
Here's the honest failure mode of any discount-code program: the code never reaches anybody. It sits in a PDF nobody opens, gets typed wrong at checkout, or dies with the field consultant who was supposed to hand it out. A link doesn't have that problem, which is why the setup fee builds you a page instead of issuing you a code.
Your logo, your colors
An owner clicking through from your resale packet lands somewhere that looks like you, not like a stranger asking for their P&L.
The discount is already applied
The 30% is baked into the page. Nothing to remember, nothing to type, nothing entered wrong at checkout. They click, they upload, they get their number at your price.
Copy written for your system
We'll speak to your owners about your transfer process in your language, instead of making them translate generic small-business advice into franchise reality.
Live in about a week
This is what the $2,500 builds. All we need from you is a logo, your brand colors, and a look at how you describe your transfer process. Nothing to install and nothing for your IT team to approve.
Questions we usually get
Is this an appraisal?
No, and we say so plainly on every report. This is an opinion of value built on a documented, repeatable methodology. It is designed to get a seller to a defensible starting number and to test that number against what a lender will actually finance. It is not a certified appraisal and does not replace one where a formal appraisal is required.
What happens to our franchisees' financial data?
It's retained for the purpose of producing and supporting the report, and it is not sold or shared externally beyond the service providers needed to run the service. Every user accepts that commitment before uploading anything. The full policy is on our Confidentiality and Privacy Policy pages.
Do you give our brand the underlying data?
No. You get activity on your page — how many owners are running numbers and at what cadence — not their individual financials. That's still genuinely useful as an early read on transfer interest, and it's the version your franchisees will accept. If you want unit-level detail, that's a conversation to have with your owners first, not something we'll hand over by default.
Are you going to broker our resales?
No. We produce the number and stop there. We don't list units, we don't take a commission on a transfer, and we have no stake in whether a deal closes. That independence is the reason the number is worth anything in a negotiation.
What does it cost the brand?
$2,500, once, and that's the end of it. No renewal, no annual license, no minimum volume, no per-user fee, and no technical integration. If the program stops being useful to your system, you stop pointing owners at it and you owe us nothing further.
How do we handle this in our FDD?
This is deliberately built to be the easy version. No money flows from us to the brand, so there's no supplier rebate for you to report as revenue received in connection with franchisee purchases. You're paying a vendor, the same as any other. That said, how you present us to your owners still matters: a supplier you require is treated differently from one you simply recommend, so run it past your franchise counsel and tell us how they want it worded. We'll follow their lead on the language.
What if our franchisees don't use it?
Then you spent $2,500 and learned something, which is a cheaper way to test a resale program than most of the alternatives. But adoption is mostly a distribution problem, not a demand problem. The systems where this works put the link in the transfer checklist, so it reaches an owner at the moment they're actually thinking about selling rather than six months earlier at a conference. We'll tell you what we've seen work and what hasn't.
Does the brand get a say in the number?
No, and you shouldn't want one. The methodology is fixed and applied identically to every business that runs through it, which is exactly why a seller can't argue that another owner in your system got a friendlier valuation. The moment a franchisor could lean on the output, the number stops being worth anything in a negotiation — including to you.
Let's talk about your system
Tell us the brand and roughly how many units you have, and we'll come back with what your transfer volume likely looks like and what the program would do for it.
PrimeBizValue reports are opinions of value produced from information supplied by the user. They are for informational purposes only and are not a certified appraisal or financial, legal, or investment advice.